Media barometer 1996

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1996 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on text-television usage. The respondents also had to state what kind of advertisments they had been reading/looking to during the last week. A number of questions dealt with computer usage at home, and the usage of Internet. Background variables includes information on age, gender, education, occupation, and household composition.

首次媒体晴雨表（Media Barometer）调查于1979年开展，此后该调查每年定期进行。本次调查旨在探究瑞典民众在典型一日内的各类媒体使用情况。1996年的调查中，受访者需报告受访前一日对各类媒体设备的使用情况，涵盖电视机、图文电视（text-television）、收音机、录像机、CD播放器/唱片机以及磁带录音机。对于使用过上述设备的受访者，调查人员会询问其使用时长；若受访者前一日未使用某设备，则需说明最后一次使用该设备的时间。观看电视与收听广播的受访者还需报告其所收看/收听的频道信息。观看录像内容的受访者则需说明其观看的是录制节目、租赁影片还是购买影片。所有受访者均需报告受访前一日是否阅读过以下内容：早报、晚报、周刊、漫画或其他期刊类杂志，以及书籍。若有阅读行为，则需说明阅读的数量与单次时长。阅读书籍的受访者还需说明所阅读的文学类别，而阅读报纸与杂志的受访者则需报告其所阅读的报纸/杂志类型。对于受访前一日未阅读任何报纸、杂志或书籍的受访者，调查人员会询问其最后一次阅读的时间。本次调查还收录了受访者受访前一日阅读早报、晚报、收听广播以及观看电视的具体时段信息。此外，调查还包含图文电视使用情况的详细数据。受访者还需说明过去一周内所阅读/关注的广告类型。另有若干问题涉及家用电脑与互联网的使用情况。背景变量信息涵盖受访者的年龄、性别、受教育程度、职业以及家庭构成。