Mass media survey 2005

This dataset is derived from "Mass Media Survey, 2005". The objective of the survey is to map out the extent of people's usage of mass media, give an image of seasonal varieties in this usage, find out what kinds of media and channels different demographic groups utilizes, as well as measuring what sorts of media channels different demographic groups have access to.

Statistics Norway (SSB) started in 1991 a series of sample surveys on culture and mass media, commissioned by Arts Council Norway, Ministry of Culture and Norwegian Council of Research (NFR). The surveys are published under the name Norwegian Media Barometer (also available from SSB in the series Statistical Analyses). They describe Norwegians' use of the different printed and electronic media and who has access to them. The publication also provides a picture of the development over the latest years. What is happening on the media market; are some medias progressing whilst others are losing the battle for the public's attention? Which groups are displaying change in media behaviour?

This survey deals with radio, music, television, video, PC and internet, electronic games, cinema, telephone, various publications etc. The survey is conducted over four periods: March, June, September and Desember. All weekdays are covered in each period.

本数据集源自《2005年大众传媒调查》（Mass Media Survey, 2005）。本次调查旨在厘清民众对大众传媒的使用程度，呈现该使用行为的季节变化特征，探明不同人口群体所使用的传媒类型与渠道，并测算不同人口群体可接触的传媒渠道类型。

挪威统计局（Statistics Norway, SSB）自1991年起，受挪威艺术理事会、挪威文化事务部以及挪威研究理事会（Norwegian Council of Research, NFR）委托，开展了一系列文化与大众传媒抽样调查。相关调查成果以《挪威传媒晴雨表》（Norwegian Media Barometer）之名发布（亦可从挪威统计局出版的《统计分析》（Statistical Analyses）系列出版物中获取），其内容涵盖挪威民众对各类印刷及电子传媒的使用情况与可及性，并呈现了近年的发展态势。当前传媒市场正发生何种变化？部分传媒是否在争夺公众注意力的竞争中占据优势，而其他传媒则逐渐失去受众？哪些群体的传媒使用行为出现了变化？

本次调查覆盖广播、音乐、电视、录像、个人电脑与互联网、电子游戏、影院、电话及各类出版物等领域，调查分四个时段开展：3月、6月、9月与12月，每个时段均覆盖所有工作日。