SMS CustomerConnect 360

The SMS CustomerConnect 360 Masterfile is a multi-sourced database of 240 million consumers and over 150 million households with hundreds of consumer attributes including: strong demographics, home profiles, lifestyle interests, purchase history, occupation, auto and other specialty segments. Our proprietary (CC360) Masterfile is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, recorded deed, and other new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.

Use Cases:
- Append deterministic attributes to your CRM for in-depth analysis of your customers.
- Uncover unique attributes among your most profitable customer segments.
- Develop individual level look-a-like models for targeted marketing campaigns.

Sample included fields:
- Consumer Name
- Address
- Age
- Gender
- Household Income
- Presence of Children
- Credit Card Holders
- Donors
- Mail Order Buyers
- Mail Order Responders
- Occupation
- Vehicle Make and Model

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.

SMS CustomerConnect 360主文件（SMS CustomerConnect 360 Masterfile）是一款多源数据库，覆盖2.4亿消费者与逾1.5亿家庭，内置数百项消费者属性维度，涵盖完善的人口统计特征、家庭画像、生活方式兴趣、购买历史、职业信息、汽车及其他特色细分标签。
本专有（CC360）主文件采用100%确定性匹配机制构建，数据源涵盖数百类渠道，包括自我申报调研、公开记录、选民登记信息、保修凭证、在线名录、房产登记记录以及新住户迁移数据源等。所有记录均经过严格的数据清洗流程，并通过DPV（Delivery Point Validation，投递点验证）校验以最大化投递可达性。该数据集每月更新一次。

应用场景：
- 为您的客户关系管理（Customer Relationship Management，CRM）系统补充确定性属性标签，用于对客户群体开展深度分析。
- 挖掘高价值客户细分群体中的独特属性特征。
- 构建面向精准营销活动的个体级相似受众模型（look-a-like models）。

示例包含字段：
- 消费者姓名
- 联系地址
- 年龄
- 性别
- 家庭收入
- 子女状况
- 信用卡持卡人身份
- 捐赠者身份
- 邮购买家
- 邮购反馈者
- 职业信息
- 汽车品牌与型号

针对数据富集应用场景，共提供两类合作方案：
- 您可通过短信发送您的客户文件至我方，我方将为您补充所需的目标字段，并通过Snowflake平台的数据共享功能将已完成字段补充的文件回传至您端。
- 您可直接在Snowflake平台访问该数据集，并在您的终端自行完成客户文件的字段补充工作。