SMS 360 Data Set - Encoded for Affinio

Enabled for Affinio’s Segment Overlap product, evaluate the SMS 360 Data as a preview for your data append or enrichment needs. Identify ID overlap synergies with your 1st party data, while exploring SMS attributes at the same time. This can all be done in a privacy-safe way without exposing raw data via typical onboarding. Through this process, you have the opportunity to test a ‘virtual’ clean room experience with SMS - all done natively within the Snowflake platform.

Matchable identifiers: All of First Name, Last Name, Zip, and Zip4 (4 digits only).

Attributes Available: Demographics, Lifestyle Interests, Mail Order Buyers, Home Profiles, Occupation, Vehicle Make/Model, and More.

Data scope: Audience represents a US-specific snapshot of over 240m IDs and is refreshed on a quarterly basis.

Expected Workflow:

- Request the encoded data via this Marketplace listing.
- Provide your Snowflake account for the share.
- As a pre-requisite, ensure you are running Affinio’s Customer Profiling and Segment Overlap services (see Affinio’s listings in the Marketplace).
- Follow the Affinio-provided instructions for viewing overlap using this SMS data.

搜集汇总

背景与挑战

背景概述

该数据集专为Affinio的Segment Overlap产品设计，提供超过2.4亿美国ID的季度更新数据，用于隐私安全的数据增强和重叠分析。它包含姓名、邮编等可匹配标识符，以及人口统计、生活方式兴趣、家庭概况等多种属性，帮助用户评估与自有数据的协同效应。