Adolescents and fear appeals - 4
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This study is about 'hard' and 'soft' informative television advertisement. 784 Dutch adolescents evaluated ten spots about safe sex, road safety and smoking. The two video sets (wmv; mpg) are identical. The spots were presented during a school lesson. The sequence of the spots were randomized in the experiment. The contents of the video is also described in the appendix of the file: KNOBHOUT1996.PDF
创建时间:
2011-08-20



