账上营销用户维系数据

根据账上营销用户维系应用中即将到期电视用户或即将到期宽带用户，判断电视与宽带到期情况，了解用户实际使用情况，并推送至各网点营销人员，对不同用户进行针对性的业务推荐，可帮助同行各企业实现用户精准维系，提高用户的满意度和在网率。1、数据采集:用户在系统内开通账户后可形成客户编号、客户类型、客户年龄层、客户分类、电视用户等基础信息，用户充值后，根据套餐内容每日扣除费用，留下电视余额和宽带剩余时长两个字段，本数据中“电视余额”字段单位为人民币“元”，“宽带剩余时长”字段单位为“小时”，“电视用户”、“电视状态”、“宽带用户”、“即将到期电视用户”、“即将到期宽带用户”字段均无单位。2、数据处理：收集的数据真实有效，运用账上营销算法进行用户画像构建分析，（1）非开通电视用户新装营销：若该用户为已开通电视用户，则“电视用户”字段判断结果记为 1，反之记为0；（2）开通宽带用户新装营销：若该用户为已开通宽带用户，则“宽带用户”字段记为 1，反之记为0；（3）若用户电视已停机，则“电视状态”字段记为0，未停机记为1，即将到期电视用户=电视余额/20*电视状态,结果为0，代表已停机用户，结果为负数或小于1，为本月到期电视用户；结果大于1小于 2，为下月到期用户；（4）即将到期宽带用户=宽带剩余时长/30，结果小于 1，为本月到期电视用户，结果大于小于 2，为下月到期用户；结果大于2为2个月后到期用户。

This dataset is developed to judge the expiration status of TV and broadband services based on soon-to-expire TV subscribers or broadband subscribers in the account-based marketing user retention application, understand users' actual usage scenarios, and push the relevant information to marketing staff at various outlets for targeted business recommendations for different users. This helps peer enterprises achieve precise user retention, and improve user satisfaction and subscriber retention rate.

1. Data Collection: Basic information such as customer ID, customer type, customer age group, customer classification and TV subscriber status can be generated after a user opens an account in the system. After the user recharges, fees are deducted daily based on the package details, leaving two core fields: "TV Balance" and "Remaining Broadband Service Duration". In this dataset, the unit of the "TV Balance" field is Chinese Yuan (CNY), and the unit of the "Remaining Broadband Service Duration" field is hour. Fields including "TV Subscriber", "TV Status", "Broadband Subscriber", "Soon-to-expire TV Subscriber" and "Soon-to-expire Broadband Subscriber" have no unit of measurement.

2. Data Processing: The collected data is authentic and valid, and the account-based marketing algorithm is used to construct and analyze user profiles.
(1) New Service Marketing for Non-TV Subscribers: If the user is an activated TV subscriber, the value of the "TV Subscriber" field is recorded as 1; otherwise, it is recorded as 0.
(2) New Service Marketing for Non-Broadband Subscribers: If the user is an activated broadband subscriber, the value of the "Broadband Subscriber" field is recorded as 1; otherwise, it is recorded as 0.
(3) TV Status Judgment: If the user's TV service has been suspended, the "TV Status" field is recorded as 0; otherwise, it is recorded as 1. The calculation formula for "Soon-to-expire TV Subscriber" is: TV Balance / 20 * TV Status. If the result is 0, it represents a suspended user; if the result is negative or less than 1, the user is a TV subscriber expiring this month; if the result is greater than 1 and less than 2, the user is a TV subscriber expiring next month.
(4) Calculation of Soon-to-expire Broadband Subscribers: The formula is "Remaining Broadband Service Duration" / 30. If the result is less than 1, the user is a broadband subscriber expiring this month; if the result is greater than 1 and less than 2, the user is a broadband subscriber expiring next month; if the result is greater than 2, the user will expire in two months.

原始信息汇总

数据集概述

数据集名称

浙江省数据知识产权登记平台

数据集描述

浙江省数据知识产权登记平台是由浙江知识产权研究与服务中心推出的区块链数据知识产权登记系统。该系统支持数据知识产权登记、知识产权证书申请、原创作品登记确权、维权服务申请、维权证据出具、知识产权转让等场景。通过登记、确权、维权、交易等多维度为创作者的知识产权提供保护。

关键词

区块链、知识产权、数据存证、知识产权存证、知识产权研究与服务中心、数据知识产权登记、浙江省数据知识产权登记平台

搜集汇总

数据集介绍

特点

该数据集由开化华数广电网络有限公司提供，包含1006条记录，数据来源于企业，按需更新。数据集主要用于分析电视和宽带用户的到期情况，帮助实现用户精准维系和营销。数据结构包括客户编号、客户类型、电视余额、宽带剩余时长等字段，适用于信息传输、软件和信息技术服务业。