Service Awareness, Social Influence and the Intention to Use Robo-Advisors: Evidence from Generation Z Adults Reached Through Business-School Networks in India

Anonymised survey data, codebook and analysis code supporting the article “Service Awareness, Social Influence and the Intention to Use Robo-Advisors: Evidence from Generation Z Adults Reached Through Business-School Networks in India” (submitted to Discover Artificial Intelligence). The survey was an online questionnaire completed in February 2024 by young adults in India; it measured service awareness, social influence, perceived ease of use, perceived usefulness and intention to use robo-advisors (20 five-point items). The deposit contains 291 responses (respondents’ names, exact submission times and exact home State removed; the five respondents under 18 are withheld), a codebook, and Python scripts that reproduce every number, table and figure in the article (analysis sample n = 246). Start with README.md. Scripts 00 and 06 need the original questionnaire export, which is not deposited because it contains respondents’ names.