Understanding and tackling meat reduction in different cultural contexts: results of a segmentation study of Swiss and Vietnamese consumers

[Abstract]=Data allowing replication of analyses conducted in the paper mentioned in the title: - questionnaire and raw data - output & syntaxes - supplementary material (excel and csv) This project was financially supported by the Swiss National Science Foundation and by the Vietnam National Foundation for Science and Technology Development (Grant no. IZVSZ1_203324 / 1).