Integrated positive and negative analyses of cognitive mediation strategies in the social quarrels

Data collection starts with searching all the videos closely related to social quarrels in public places in TikTok. Every instance portrays the strategies used by various interlocutors to terminate or intensify the ongoing quarrel in social talks. We, therefore, transcribed the data using the transcription software (Raymond, 2019) designed for cognitive mediation, focusing on the main framework of social talks (Kadar 2016). We demonstrate these clips to illustrate the application of cognitive mediation with verbal or nonverbal strategies. This transcribing instrument is analyzed quantitatively, leading eventually to a grouping of the four categories of cognitive mediation: fairness of mediation, gradualness of mediation, subsidence of mediation and consistency of mediation.