Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention

The dataset consists of <strong>Likert scale survey data</strong> from <strong>300 respondents</strong>, measuring the relationships between <strong>Online Reviews (OL)</strong>, <strong>Brand Credibility (BC)</strong>, and <strong>Purchase Intention (PI)</strong> in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.