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Pharmaceutical Advertising in Dynamic Equilibrium

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NBER2026-04-01 更新2026-04-11 收录
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Direct-to-consumer advertising (DTCA) of prescription drugs may expand treatment access but also risks promoting overuse and business stealing without generating welfare gains. Among developed nations, only the United States and New Zealand permit DTCA, whereas detailing - promotion aimed at

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2026-04-01
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