Customer 360 Growth Intelligence

Zeta brings the power our leading martech software directly to your Snowflake instance. Using Streamlit and Snowpark, the Zeta Customer Growth Intelligence application enables you to gain a snapshot into your customer and prospect universe behavioral patterns, channel availability, transaction category, price sensitivity, and more, with no need to transfer files or share data outside of your Snowflake Data Cloud.

Using Zeta’s ID graph, which contains profiles on over 235 million Americans, paired with Zeta’s proprietary data sources and artificial intelligence you can see your clients and prospects through many different lenses using first-party data housed in your Snowflake Data Cloud.

Using customer behavioral data over time Zeta can even predict the future. The app will provide a preview into the expected conversion rate as well as the suggested media mix to achieve those goals. Change the parameters and change the prediction, all in an easy to interpret visual dashboard.

Zeta uses Snowpark UDF, Streamlit and the Native App framework to enable this customer intelligence capability.

A preview of the application using Zeta sample data is immediately available by following the instructions in the link below.

To experience the application using your own first-party data with unique visualizations please see the expected workflow below.

Expected workflow for client specific outputs:

1. Customer sends email to Zeta at: [e-mail] with the following information.
— Account ID
— Account Locator
— Industry Vertical

2. System administrators grants Zeta access in the application to access a table containing required customer data, hashed emails.

3. Zeta will access client data and run it against Zeta's proprietary data set to generate client specific charts. (Estimated time to deliver is 20 business days)

4. Zeta will notify client when they are able to run the application in their account to generate their client specific outputs.

搜集汇总

背景与挑战

背景概述

Customer 360 Growth Intelligence是Zeta在Snowflake平台上提供的应用，通过整合Zeta的ID图谱和专有数据，分析客户行为模式、渠道可用性等，并提供预测性见解，如转换率预测和媒体组合建议。客户需提供账户信息并授权访问，Zeta将匹配数据生成定制化图表，整个过程无需外部数据传输。