Comscore’s CTV/OTT behavioral data provides a rich set of data based on connected TV (CTV) and over-the-top (OTT) viewership behaviors. Powered by Comscore’s Total Home Panel™, this dataset helps bran
Abstract: Purpose: As OTT platforms expand, stakeholders need to grasp OTT consumers' distinctively dynamic behaviors. The study addresses the following question: What key determinants affect consumer
Context With the growing dependency that our society has on the Internet, the amount of data that goes through networks keeps increasing. Network monitoring and analysis of consumption behavior repres
Abstract: Purpose: As OTT platforms expand, stakeholders need to grasp OTT consumers' distinctively dynamic behaviors. The study addresses the following question: What key determinants affect consumer