贵州省参与品牌活动的区域及门店价值度数据
收藏资源简介：
通过本单位自有的e店佳等系统平台，记录分析贵州省参与品牌营销活动的区域及门店数据，根据算法确定省内区域及门店价值度，不仅可用于品牌活动、门店分类管理、个性化精准营销以及服务优化策略制定；也可用于针对与行业相关、对店商行为模式与经营分析等场景下有需求的企业或机构，例如为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持等。(示例数据仅展示一个区域一个门店的算法及评价过程，数据包内包含其他区域其他参与活动的门店）1.数据采集：通过惠合科技合法自有的e店佳等系统平台，记录分析贵州省参与品牌营销活动的区域及门店数据，进行分析加工，对数据进行清洗、去重，剔除无效数据。数据包整理后以区域为汇集标准，因此显示状态不完全按时间先后； 2.数据计算：数据包内包含时间跨度为整月的，贵州省内所有参与品牌活动行为的门店数据（含多区域，多品牌），对门店状态进行验真，上传门店正常经营/参与活动的照片至惠合审核平台，通过审核则显示经营状态“无异常”（门店照片涉及相关隐私，不做展示），签约则记为该门店参与该项活动，门店/区域价值度＝本月区域参与活动门店总数/本月贵州省参与活动门店总数*k，k为价值系数，不同年份价值系数不同，2024年价值系数取10；3.分级评价：对门店/区域价值度进行分级评价，0＜k≤3则评价为“一般价值区域/一般价值门店”；3＜k≤6则评价为“发展价值区域/发展价值门店”；6＜k＜10则评价为“重点价值区域/重点价值门店”。（根据实际情况，不存在k＝0和k＝10的情况，店铺评价从属于所在区域的评价）；4.数据复用：为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持，例如：反馈给品牌方，推动品牌方和“重点价值区域/重点价值门店”加强合作，提供优惠等。
Leveraging proprietary system platforms such as e店佳 owned by our unit, this dataset records and analyzes regional and store data of Guizhou Province that participated in brand marketing activities, and determines the value degree of regions and stores within the province via algorithms. It can not only be used for brand activities, store classification management, personalized precise marketing, and the formulation of service optimization strategies, but also serve enterprises or institutions with needs in scenarios related to the industry, store operator behavior patterns and business analysis—for example, providing data references for different brands to launch their campaigns, and offering data support for store operators to evaluate their own vitality. The sample data only demonstrates the algorithm and evaluation process of one region and one store, and the data package includes stores from other regions that participated in the activities. 1. Data Collection: Through legally owned system platforms such as e店佳 of Huige Technology, record and analyze regional and store data of Guizhou Province that participated in brand marketing activities, then conduct analysis and processing, including cleaning, deduplication and removal of invalid data. After the data package is organized, it is aggregated by region, so the display order is not fully chronological; 2. Data Calculation: The data package contains store data of all stores in Guizhou Province that participated in brand activities (including multiple regions and brands) with a time span of one full month. Verify the status of the stores: upload photos of the stores' normal operation or participation in activities to the Huige Audit Platform, and if the audit is passed, the operation status will be marked as "No Abnormalities" (store photos involve relevant privacy and will not be displayed). Signing a contract will be recorded as the store participating in this activity. The value degree of a store/region = (Total number of stores participating in activities in the region this month / Total number of stores participating in activities in Guizhou Province this month) * k, where k is the value coefficient, which varies by year, and the value coefficient for 2024 is set to 10; 3. Hierarchical Evaluation: Conduct hierarchical evaluation based on the value degree of stores/regions: if 0 < k ≤ 3, it is evaluated as "General Value Region / General Value Store"; if 3 < k ≤ 6, it is evaluated as "Development Value Region / Development Value Store"; if 6 < k < 10, it is evaluated as "Key Value Region / Key Value Store". According to actual conditions, cases where k=0 or k=10 do not exist, and store evaluations are subordinate to the evaluations of their corresponding regions; 4. Data Reuse: Provide data references for different brands to launch their campaigns, and offer data support for store operators to evaluate their own vitality. For example: feed back to brands, promote cooperation between brands and "Key Value Regions / Key Value Stores" and provide preferential policies, etc.
