Adstra Conexa - Identity Health Assessment

Evaluate the quality of your customer data before you invest in activation. 

Adstra’s free Identity Health Assessment helps you analyze the strength, scale, and completeness of your customer data – securely within your own environment. 

Powered by the Conexa Identity Network (260MM+ U.S. adults and connected digital identifiers), the assessment allows you to: 

- Evaluate the strength of your existing identity data by measuring match rates and identifying truly unique individuals and households 

- Analyze data quality and identifier coverage to uncover digital ID expansion opportunities 

- Examine potential demographic and attribute insights to gain incremental addressable scale across mobile, CTV, online, and universal IDs 

How the Identity Health Assessment Works 

- Select a source table with customer records 

- Map your identity fields (name, address, email, phone, etc.) 

- Choose a warehouse to run the job 

- Monitor your job as it processes 

- View your Identity Health Assessment report 

This free version is designed to show you what’s possible—and where your data can improve. The result is a clear, data-driven roadmap to improve CRM hygiene, expand addressable audiences, and strengthen omnichannel performance. 

Want full identity resolution, persistent IDs, and complete enrichment across your entire dataset? 

Upgrade to the full Conexa experience to unlock full-scale identity resolution, persistent person and household IDs, robust data attributes, and more, by contacting [[e-mail]](mailto:[e-mail])