Podcast Listener Data - Audio content increases a much higher level of intent versus click. No Bots!

DeepPod offers a similar differentiation in data. As Covid has impacted almost all media channels, we've seen an incremental 10 hours per week of podcast consumption happening. Not only is this level of reach incredibly valuable, it's also the deep insights and habits we get to learn from the listeners. What kind of content do they like? Are they looking for career shifts? Do they want to solve money issues or invest in new revenue streams. With these insights for brand leaders, what can be done is a fantastic step as we look at a cookie-less future of buying Ads. We're excited about the potential to bring these insights to all of the major brands on the platform and feel by adding in this extra layer of data, we can refine and optimize with purchase data to ensure the most effective outcome for our brands. At the end of the day, incremental reach points will equal incremental sales, and there are not many new mediums to offer data points like DeepPod has been able to showcase.

搜集汇总

背景与挑战

背景概述

该数据集聚焦播客听众行为，显示音频内容能显著提升用户意图，且疫情期间每周播客消费时间增加了10小时。这些深度洞察有助于品牌在无Cookie广告环境下优化广告策略，实现销售增长。