When Does Affect Influence Consumer Judgement? A Meta-analytic Integration, 1...
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This research addresses the debate of whether creating a positive affective reaction in a marketing environment will lead to more favorable consumer reactions. When will these...
本研究针对当前关于「在营销环境中引发积极情感反应是否会带来更积极的消费者反应」这一学术争论展开探讨。上述反应将在何时……
