快手平台山西省护肤子类目成交占比分析数据
收藏资源简介：
采集快手平台订单数据并展开精细计算，了解护肤行业各子类目在山西省的销售情况，精准洞察市场需求，帮助从业者们能够清晰把握该省各子类目产品的热度与偏好，在产品研发、产能调配、市场布局等多方面做出科学决策，进而推动整个护肤行业从同质化竞争走向精细化、差异化运营。数据收集：收集快手平台24年1月-10月山西省销售相关的数据，包括订单来源、订单号，订单创建时间，三级类目等。 数据处理：对数据进行清洗、删除重复数据，处理缺失值，识别和处理异常值，确保数据的准确性和一致性。 数据分析：对数据进行统计分析，统计山西省护肤行业各子类目成交量，然后通过字段“三级类目”分别进行数据分析，唇部精华成交占比=唇部精华成交量/总成交量，以此类推。计算出各子类目在山西省的成交占比，重点成交类目喷雾，唇部精华，面部精华。
This dataset is developed by collecting order data from the Kuaishou platform and performing refined calculations to figure out the sales performance of each sub-category of the skincare industry in Shanxi Province, accurately penetrate into market demands, enable practitioners to clearly grasp the popularity and preference of products under each sub-category in this province, make scientific decisions across multiple dimensions including product R&D, capacity allocation, market layout and so on, thereby driving the entire skincare industry to transition from homogenized competition to refined and differentiated operations. Data Collection: Sales-related data of Shanxi Province from January to October 2024 on the Kuaishou platform are collected, covering order source, order number, order creation time, third-level categories and other related fields. Data Processing: Data cleaning is carried out, including deduplication, handling missing values, identifying and processing outliers, to guarantee the accuracy and consistency of the dataset. Data Analysis: Statistical analysis is conducted on the dataset, with the transaction volume of each sub-category of the skincare industry in Shanxi Province being calculated. Then, separate analysis is performed based on the "third-level categories" field: the transaction proportion of lip serums = transaction volume of lip serums / total transaction volume, and the rest can be done in the same manner. The transaction proportions of all sub-categories in Shanxi Province are worked out, with key high-volume categories including sprays, lip serums and facial serums.
