Kenya (2013): MAP study evaluating coverage and quality of coverage of PSI/Kenya in outlets in Urban and Rural of Kenya.

MAP (Measuring Access and Performance) studies allow programmers to make an assessment of product availability and accessibility using pre-defined criteria for coverage, quality of coverage and access, in view of increasing the overall efficiency of social marketing product and service delivery systems. Specifically, this MAP study aims at assessing the availability of condoms, WaterGuard and other household water treatment products, oral and injectable contraceptives and LLINs throughout the country. In addition this round of MAP will also be able to access the market share for the various products. This study employed the use of LQAS in data collection and analysis. The data was collected from a total of 38 counties in Kenya with a sample of 19 sub locations per county. A census of all retail outlets within the sub locations was done. The analysis was done to give a reflection of the coverage in the different counties, and also a reflection of coverage based on 11 PSI sales regions.