tele

This study examines the interplay between employee satisfaction, customer satisfaction, financial performance, learning and growth, and safety culture within Saudi Arabian telecommunications firms. Grounded in theories like social exchange, human capital, and contingency, the research explores these dynamics amid Vision 2030 reforms. Using a cross-sectional survey of 377 employees, the analysis employs Covariance-Based Structural Equation Modeling. Contrary to expectations, employee satisfaction did not significantly predict customer satisfaction or financial performance, while learning opportunities showed a negative mediation effect. Safety culture did not moderate direct relationships but partially influenced the mediation effect on customer satisfaction. Findings highlight the impact of Saudi Arabia’s collectivist culture and hierarchical structures on traditional management practices, advocating for HR strategies that reflect local cultural and economic nuances.