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[Abstract]=Data allowing replication of analyses conducted in the paper mentioned in the title: - questionnaire and raw data - output & syntaxes - supplementary material (excel and csv) This project
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A Cross-Cultural Comparative Study on the Influence of Sustainable Fashion Consumption Values on Purchase Intentions of Chinese and Korean Consumers Based on the Theory of Planned Behavior
This data is the raw data collected from the document A Cross-Cultural Comparative Study on the Influence of Sustainable Fashion Consumption Values on Purchase Intentions of Chinese and Korean Consu
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Sustainable Advertising
While green marketing has gained significant traction, its global impact on brand perception and consumer purchase intent remains underexplored. This study investigates these effects across 80 countri
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Consumer responses to femvertising: evidence from a cross-cultural study
This study examines the moderating role of support for women’s rights and feminist self-identification in the brand-related effects of femvertising in a cross-cultural context. This research investiga
Figshare2025-12-02 更新20
