The study titled "Effect of Corporate Reputation (CR) on customer loyalty with the mediating role of customer engagement: Evidence from Ethiopian Banking Sector" aims to investigate the relationship b
Research data used in the paper entitled "Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase" published in Revista Brasileira de Gestão de Negócios
The dataset contains raw data for perceived values for customer empowerment, CEBs, and customer loyalty collected from 380 FinTech customers in south India via a self-administered survey questionnaire