Advertising and sales data for CPG brands, consumer panel data, The Netherlan...

Consumer panel data on long-enough time series for brand purchases across different retail product categories. To examine the short-term and the long-term sales-to-advertising...本数据集为覆盖不同零售产品品类下品牌购买行为、具备足够长时间序列的消费者面板数据（Consumer panel data）。旨在探究短期与长期的广告-销售额关联效应。