This dataset is part of a study investigating the underexplored factors driving middle-aged Chinese women’s purchasing behavior in live commerce, particularly in the context of their decision-making a

NIAID Data Ecosystem10

Growth rate of FMCG Thailand 2024, by segment

快消品市场分析

泰国消费市场

Growth rate of fast-moving consumer goods (FMCG) in Thailand in 2024, by segment

Statista70

Demographic details of the survey respondents.

直播用户行为

信息过载与购买决策

In recent years, the number of live streaming platforms and the number of viewers have exploded. For example, in China, there are already more than 100 live streaming platforms as well as more than 30

Figshare2023-08-04 更新50