手猫免费其他访客对支付金额的影响分析数据

手猫免费其他对支付金额的影响分析数据涵盖万相台推广访客及支付金额两个关键数据，万相台作为天猫店铺的关键指标，能具体表现出淘系店铺对智能场景访客的能力，万相台推广访客的降幅与支付金额的降幅对比结果，能够为品牌站内推广提供数据支撑，为其他同类或相关行业经营者在做预算分配上，提供数据参考，为业务增长提供数据支持。1.数据采集：数据采集公司天猫渠道系统数据2023年1-11月、2024年1-11月生意参谋数据，含渠道、来源、时间、流量来源、手猫免费其他访客、支付金额，并对敏感信息加密处理，对数据进行加工 2.算法规则：访客成交弹性系数Ed=(△Q/Q)÷(△P/P），得到访客成交弹性系数，Q代表24年1-11月手猫免费其他总访客，P代表24年1-11月总支付金额，△Q代表总访客同比变动值，△P表示总支付金额同比变动值，取访客成交弹性系数的绝对值|Ed|作为分析数据时的参考系数 3.数据分析：根据|Ed|的数值可分析手猫免费其他访客和支付金额的弹性系数。（1）|Ed|=1（推广弹性适中），说明手猫免费其他访客与支付金额变动幅度相同；（2）1<|Ed|（推广富有弹性），说明手猫免费其他访客变动幅度大于支付金额变动幅度；（3）|Ed|<1（推广缺乏弹性），说明搜索访客变动幅度小于支付金额变动变动幅度。This dataset analyzes the impact of Mobile Tmall Free and Other visitors on transaction amount, covering two core metrics: Wanxiangtai promotion visitors and transaction amount. As a key indicator for Tmall stores, Wanxiangtai reflects the ability of Taobao ecosystem stores to acquire intelligent-scenario visitors. The comparison of the decline rates between Wanxiangtai promotion visitors and transaction amount can provide data support for brand in-site promotion, data references for budget allocation of operators in similar or related industries, and data backing for business growth. 1. Data Collection The data is collected from Tmall channel system data and Tmall Business Consultant data from January to November 2023 and January to November 2024, including channels, sources, time, traffic sources, Mobile Tmall Free and Other visitors, transaction amount. Sensitive information is encrypted and the data is processed. 2. Algorithm Rules The visitor-transaction elasticity coefficient Ed is calculated as: Ed = (ΔQ/Q) ÷ (ΔP/P), where Q represents the total number of Mobile Tmall Free and Other visitors from January to November 2024, P represents the total transaction amount from January to November 2024, ΔQ represents the year-on-year change in total visitors, and ΔP represents the year-on-year change in total transaction amount. The absolute value of the elasticity coefficient |Ed| is used as the reference coefficient for data analysis. 3. Data Analysis The elasticity coefficients of Mobile Tmall Free and Other visitors and transaction amount can be analyzed based on the value of |Ed|: (1) |Ed|=1 (unit elastic, moderate promotion elasticity): the change ranges of Mobile Tmall Free and Other visitors and transaction amount are consistent; (2) 1<|Ed| (elastic, highly elastic promotion): the change range of Mobile Tmall Free and Other visitors is greater than that of transaction amount; (3) |Ed|<1 (inelastic, low promotion elasticity): the change range of search visitors is smaller than that of transaction amount.

搜集汇总

数据集介绍

特点

该数据集为手猫免费其他访客对支付金额的影响分析数据，包含635条记录，涵盖访客数量、支付金额等关键指标，通过弹性系数分析访客变动与支付金额变动的关系，适用于品牌推广和预算分配的数据参考。