Consumer Plus

Consumer Plus maps offline demographic, lifestyle, and purchase data into privacy-compliant online audience segments, applying the same skilled data blending, triple validation and focus on individual-level data for superior results. Our clients are able to leverage 14 distinct audience categories and 1,900+ data segments across 300 million devices to reach the most relevant, responsive online audiences. Leading audience categories include: Automotive Mover Data Demographics Finance CPG Personality. **Supported Use Cases** Audience Segmentation 360 Customer Degree View Modeling Measurement **Sample Data Elements** Age Communities and Languages Education Ethnicity Family Position Gender DMA/State Dwelling Type Home Value Home Purchase Price Mortgage Amount Interest Rate Length of Residence Median Home Value Number of Generations Number in the Household Presence of Children Income Range LifeStage Marital Status Urbanicity Indicator **Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.