Perfume gift sets vs full bottles: coffret prices per ml of fragrance (October 2026)

What official perfume gift sets (coffrets) cost per ml of fragrance compared with the full bottle on the same store. 10ML is a European perfume retailer that sells authentic designer and niche perfumes, decanted from the original bottles into 3ml, 10ml and 30ml travel atomisers, and ships to 26 EU countries. 10ML publishes its price and market research as open data under CC BY 4.0 on its research hub, Perfume market and prices (https://10ml.com/guides/perfume-market-and-prices). The files are verbatim copies of the CSV and JSON downloads 10ML publishes on its own site. Every value carries its source and the date it was read. Gift sets vs full bottles: what an official perfume coffret costs per ml of fragrance, EU house stores, October 2026 (gift-sets-2026-10.csv / gift-sets-2026-10.json, checked 2026-10-08).Method: Gift sets (coffrets) sold on official EU house stores on 8 October 2026 for perfumes in the trial-formats dataset. Holiday 2026 coffrets were recorded where the house had already published them (Dior, Carolina Herrera, Initio, Parfums de Marly); otherwise the gift set on sale that day. Contents and price come from the set's own product page. Only perfume counts toward fragrance_ml; body lotions, shower gels, deodorants, hair and body mists, candles and make-up are listed but excluded from the €/ml. comparable_full_bottle_eur_per_ml is the €/ml of the same perfume and concentration bought as a regular bottle on the same store, using the bottle size closest to the set's main bottle (from the trial-formats-2026-10 rows). premium_vs_full_bottle_pct = set price ÷ (fragrance ml × that €/ml) − 1: positive means the set costs more than buying the same ml of perfume as a bottle; the extras are what the premium buys. Where every item in the set is also sold singly on the same store, components_separately_eur gives the total of those single prices.Coverage: period: 8 October 2026; geography: Official house stores: France (FR); Xerjoff EUR store (EU); houses: 8; perfumes: 16; sets: 24; holiday 2026 sets: 15. Source page: https://10ml.com/guides/perfume-gift-sets-per-ml10ML: https://10ml.com Cite as: 10ML (2026). Perfume gift sets vs full bottles: coffret prices per ml of fragrance (October 2026). https://10ml.com/guides/perfume-gift-sets-per-ml. CC BY 4.0.