This study analyzed the strategic importance of customers in the process of customer relationship management. Also, the role of customer retention strategies in ensuring the competitiveness, sustainab
ABSTRACT This work aimed to check the attitude of consumers towards the maintenance strategies of relationship between enterprise/consumer, having as a field of study the four major mobile phone opera
Supplemental material, sj-sav-1-emm-10.1177_27523543231210140 for Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Moorin