快手平台浙江省护肤子类目成交占比分析数据

采集快手平台订单数据并展开精细计算，了解护肤行业各子类目在浙江省的销售情况，精准洞察市场需求，帮助从业者们能够清晰把握该省各子类目产品的热度与偏好，在产品研发、产能调配、市场布局等多方面做出科学决策，进而推动整个护肤行业从同质化竞争走向精细化、差异化运营。数据收集：收集快手平台24年1月-10月浙江省销售相关的数据，包括订单来源、订单号，订单创建时间，三级类目等。
数据处理：对数据进行清洗、删除重复数据，处理缺失值，识别和处理异常值，确保数据的准确性和一致性。
数据分析：对数据进行统计分析，统计浙江省护肤行业各子类目成交量，然后通过字段“三级类目”分别进行数据分析，唇部精华成交占比=唇部精华成交量/总成交量，以此类推。计算出各子类目在浙江省的成交占比，重点成交类目喷雾，唇部精华，面部精华。

This dataset is constructed by collecting and conducting refined computational analysis on order data from the Kuaishou platform, with the objectives of investigating the sales performance of each skincare sub-category in Zhejiang Province, accurately gaining insights into market demand, enabling industry practitioners to clearly identify the popularity and consumer preferences of products under each sub-category in this province, making evidence-based decisions across multiple aspects including product R&D, production capacity allocation and market layout, and thus driving the entire skincare industry to transition from homogeneous competition toward refined and differentiated operational models.

Data Collection: Sales-related data of Zhejiang Province from January to October 2024 on the Kuaishou platform is collected, including order source, order ID, order creation time, "three-level category" and other relevant fields.

Data Processing: The collected data is cleaned, with duplicate entries removed, missing values handled, and outliers identified and processed, to ensure data accuracy and consistency.

Data Analysis: Statistical analysis is performed on the cleaned data. First, the transaction volume of each skincare sub-category in Zhejiang Province is counted. Then, targeted analysis is conducted based on the "three-level category" field. For example, the transaction proportion of lip serum is calculated as the transaction volume of lip serum divided by the total transaction volume, and the same logic applies to other sub-categories. The transaction proportion of each sub-category in Zhejiang Province is thus calculated, with key high-transaction categories including skincare spray, lip serum and facial serum.

搜集汇总

背景与挑战

背景概述

该数据集包含2024年1月至10月快手平台浙江省护肤子类目的成交数据，涵盖面部精华、唇部精华、喷雾等多个子类目的成交量和占比。数据规模为1133条，按需更新，主要用于分析浙江省护肤市场的销售情况和消费者偏好，支持企业决策和市场布局。