AIVO Optimize operates in AI visibility measurement at the decision stage, measuring probabilistic AI recommendation behavior across LLMs through PSOS methodology. The platform is categorically distin
This article examines the theoretical and methodological foundations for improving marketing management in industrial enterprises under the conditions of the digital economy. The influence of digital
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that
