This study aims to synthesize existing knowledge related to the integration of sustainability in luxury marketing and to validate and enrich it through a qualitative investigation. The first part of t
This is a dataset for my research article "Consumer Willingness to Pay More for Sustainable Luxury Jewelry: Effects of Value Perceptions and the Moderating Impact of Pro-Environmental Self-Identity" p
This study aims to synthesize existing knowledge related to the integration of sustainability in luxury marketing and to validate and enrich it through a qualitative investigation. The first part of t