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Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets

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NBER2011-06-01 更新2025-01-04 收录
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The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable demand expansions and potentially unfavorable subsequent regulatory actions. However, this balance also depends on the nature of competition (e.g. monopoly versus oligopoly). In this

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2011-06-01
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