InMarket Visit Stream - Pharmacy Foot Traffic
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Optimize your media for any pharmacy in the US. Looking to optimize your media spend, based on real-world brand engagement? Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives. Powered by scaled and accurate, permission-based SDK data, Visit Stream is a daily/real-time feed of consumer visits to your precise retail location. Common pharmacy use cases include: -Optimize media while in-flight -Measure advertising with visits not clicks -Increase return on ad spend (ROAS) -Understand media performance across channels -Identify target markets and loyalists -Observe foot traffic patterns & visit frequency Drive results with Visit Stream: -Powered by permission-based, SDK Data -Scaled across nearly 200M monthly active users -Measured daily visits to any POI or customized boundaries -Third-party validated for precision and accuracy **Explore visits to any POI with Visit Stream. Contact InMarket for more information. Sample Tables: -Visits of exposed and control deviceIDs to a location or competitor Fields Included: -Time_iso8601 (Date time string of visit event) -DID (Mobile device identifier (software-based); IDFA (iOS) or Google Ad ID (Android)) -Brand (Brand location being targeted) -DMA_ID (DMA ID of where visit occurred) -DMA_METRO (DMA name of where visit occurred) -Commercial_ID (Unique location ID *anonymized* indicating where the visit occurred) -Visit_ts_epoch (Timestamp of visit event in epoch format) -Custom (Custom fields available on request) Expected Workflow - Consumer connects with InMarket to discuss enrichment options such as a list of places of interest for visitation with InMarket. - Consumer shares their list of places of interest with InMarket via Snowflake - InMarket shares the visitation data to the Consumer via Snowflake.
