Visit Stream - Travel and Tourism

Understand tourism advertising engagement and optimize your media to meet your customers needs. Looking to optimize your media spend, based on real-world brand engagement? Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives. **Drive results with Visit Stream:** -Powered by permission-based, SDK Data -Scaled across nearly 200M monthly active users -Measured daily visits to any POI or customized boundaries -Third-party validated for precision and accuracy **Sample Tables:** -Visits of exposed and control deviceIDs to a location or competitor **Fields Included:** - Time_iso8601 (Date time string of visit event) - DID (Mobile device identifier (software-based); IDFA (iOS) or Google Ad ID (Android)) - Brand (Brand location being targeted) - dma_id: The DMA Id of the location of the visit - dma_name: The name of the DMA represented by the dma_id - zip: Zip code of the location of the visit - Commercial_ID (Unique location ID *anonymized* indicating where the visit occurred) - Visit_ts_epoch (Timestamp of visit event in epoch format; aggregated to first min of hour of visit event) - Custom (Custom fields available on request) **Expected Workflow** - Consumer connects with InMarket to discuss enrichment options such as a list of places of interest for visitation with InMarket. - Consumer shares their list of places of interest with InMarket - InMarket shares the visitation data to the Consumer . **Pair Visit Stream with InMarket’s closed-loop measurement and optimization platform, Lift Conversion Index®, and Audiences for a complete 360° view of your customers. Contact InMarket for more information. **Business Needs** **360-Degree Customer View** Connect your media campaigns to the actions of real people. **Accelerating Advertising Revenue** Optimize your marketing spend to maximize customer growth. **Attribution Analysis** Understand if your advertising is driving offline engagement. **Foot Traffic Analytics** See frequency of foot traffic within a retail location. **Supported Use Cases** - Optimize media while in-flight - Measure advertising with visits not clicks - Increase return on ad spend (ROAS) - Understand media performance across channels - Identify target markets and loyalists - Observe foot traffic patterns & visit frequency **Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog **Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy **Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.洞悉旅游广告受众参与度，优化媒体投放以贴合客户需求。若您希望基于真实品牌参与度优化广告投放预算？Visit Stream（到访流）是一款实时、基于到访行为的优化解决方案，旨在更好地监控与追踪您所有营销活动中的线下转化情况。 **借助Visit Stream（到访流）达成营销目标：** - 基于经授权的软件开发工具包（SDK）数据构建 - 覆盖近2亿月度活跃用户 - 可统计任意兴趣点（POI）或自定义区域的每日到访量 - 经第三方验证，精准度与准确性达标 **样本数据表：** - 曝光组与对照组设备ID针对某场所或竞品的到访数据 **包含字段：** - Time_iso8601（到访事件的ISO 8601格式日期时间字符串） - DID（基于软件的移动设备标识符：iOS平台为IDFA，Android平台为Google Ad ID） - Brand（目标品牌门店） - dma_id：到访场所的指定市场区域（Designated Market Area, DMA）编码 - dma_name：与dma_id对应的指定市场区域名称 - zip：到访场所的邮政编码 - Commercial_ID（经过匿名化处理的唯一场所ID，用于标识到访发生的具体位置） - Visit_ts_epoch（到访事件的Unix时间戳格式，已聚合至到访事件发生小时的第一分钟） - Custom（可按需申请的自定义字段） **预期合作流程：** - 广告主与InMarket接洽，商讨数据增值服务方案，例如可用于到访分析的兴趣场所列表 - 广告主向InMarket提供其关注的兴趣场所列表 - InMarket向广告主返还到访数据 **将Visit Stream（到访流）与InMarket的闭环测量与优化平台——提升转化指数（Lift Conversion Index®）及受众分析工具相结合，可全面掌握客户的360°全景画像。如需更多信息，请联系InMarket。 **业务需求：** **全维度客户画像** 将媒体投放活动与真实用户的行为进行关联。 **提升广告营收** 优化营销投放成本，最大化客户增长收益。 **归因分析** 明晰您的广告是否推动了线下用户参与。 **线下客流分析** 可查看零售场所内的客流到访频次。 **支持的应用场景：** - 投放周期内实时优化媒体策略 - 以到访量而非点击量衡量广告效果 - 提升广告支出回报率（Return on Ad Spend, ROAS） - 洞悉全渠道媒体投放表现 - 定位目标市场与忠实客户群体 - 观测客流模式与到访频次 **受众目录：** https://go.inmarket.com/inmarket-audiences-catalog **受众分类体系：** https://go.inmarket.com/inmarket-audience-taxonomy **备注：** 数据将通过RampID进行交付。若您未启用RampID功能，请点击“申请访问权限”联系LiveRamp。