Rokt Conversions API
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## Motivation Close the loop to maximize campaign performance within Rokt. Integrating high-quality purchase data with Rokt enables more accurate measurement of Rokt campaign performance. With reliable conversion data informing decisions, you’ll have the confidence to allocate budgets more efficiently and achieve better ROI from your spend on Rokt. <p><br/></p> ## Expected Workflow 1. Install the Rokt Conversions API App in Snowflake 2. Configure settings and grants for the application and references to your Conversion data view. 3. Open a workbook; within the ROKT_CONVERSIONS_API application and in the CORE schema, run initialization command with your Rokt Account ID. 4. The app will then send conversion data to Rokt's API on an hourly cadence. For the most detailed documentation, please see our public docs. ## Benefits **Privacy**: Complete control over the data that is integrated with Rokt. Choose exactly what data you sync. **Speed**: Enables a fully automated, high-frequency data exchange, helping Rokt's machine learning further optimize ad campaigns. **Coverage**: Permits integration of events across all channels and devices, resulting in complete coverage for conversions across web, mobile, and in-store. **Reliability**: As a server-to-server integration, a data warehouse integration is not susceptible to any interference by web technologies such as browser or ad blocking.
## 项目动机 通过形成闭环以最大化Rokt平台内的广告活动表现。 将高质量的购买数据与Rokt集成，可实现对Rokt广告活动表现的更精准衡量。借助可靠的转化数据辅助决策，您将能够更自信地优化预算分配，提升在Rokt平台上的投入产出比（Return on Investment，ROI）。 ## 预期工作流程 1. 在Snowflake中安装Rokt转化API应用（Rokt Conversions API App）。 2. 为该应用配置相关设置与权限，并关联您的转化数据视图。 3. 打开工作簿，在ROKT_CONVERSIONS_API应用的CORE模式（CORE schema）下，使用您的Rokt账户ID运行初始化命令。 4. 随后该应用将按每小时的频率向Rokt的API发送转化数据。 如需获取最详尽的文档，请参阅我们的公开文档。 ## 核心优势 **隐私性**：您可完全掌控与Rokt集成的数据，自主选择需同步的具体数据内容。 **高效性**：支持全自动化的高频数据交互，助力Rokt的机器学习模型进一步优化广告活动。 **覆盖范围**：可集成全渠道与全设备场景下的事件，实现网页、移动端及线下门店转化数据的完整覆盖。 **可靠性**：作为服务器到服务器的集成方案，数据仓库集成不会受到浏览器广告拦截等网页技术的干扰。
