DYMYSTIFICATION OF COMPETITIVENESS THROUGH VALUE ADDED METRIC IN INDIAN CEMENT INDUSTRY

Shareholder value is currently one of the most widely studied areas in finance. Since 1990s, creating sustainable shareholder value has gained strong interest among both academies as well on practitioners and is considered as a valid strategic objective for firms owing to the fact that business has become more competitive and this new environment requires a new approach to keep both stakeholder and shareholder satisfied. Generating Stable share holder value growth is not a Zero-Sum game where in shareholders prosper at the expense of other stakeholders. Here our focus in on value relevance of one of the modern performance measurement methods i.e. EVA-MVA over traditional performance measures.