K-drama as a cultural marketing media: Prediction of continuance intention to watch K-drama

Name: K-drama as a cultural marketing media: Prediction of continuance intention to watch K-drama
Published: 2023-06-01T06:30:57+08:00

Mendeley Data2026-04-18 收录

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资源简介：

Data was collected from 406 K-drama fans, then analyzed using a structural equation model.

创建时间：

2023-06-01