eCommerce Benchmark KPIs: Consumer Electronics in Russia

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 68.2%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Consumer Electronics in Russia also consist of an AOV of US$65.5, a discount rate of 15.9%, and a return rate of 7.4%.于2023年，俄罗斯消费电子领域电子商务的基准关键绩效指标（KPIs）包括：购物车添加率7.4%，购物车放弃率68.2%，转化率2.4%，平均订单价值（AOV）为65.5美元，折扣率为15.9%，退货率为7.4%。