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The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

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NBER2009-01-01 更新2025-01-04 收录
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This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory

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2009-01-01
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