China’s cultural creative products are highly homogenized and can no longer meet the growing aesthetic needs of Chinese consumers. In the museum sector, the sluggish sales of cultural and creative pro
The application of AI technology has improved the allocation efficiency of marketing resources for enterprises and platforms, driving the continuous evolution of their marketing strategies. However, t
The study examined how consumers' awareness of a brand direct them to be exposed to user generated online reviews. Likewise, how brand awareness contributes the formation of perceived service quality.
