Green and simple: An experimental test of alternative Formats for environmental product information

Data from experiment testing: - Mean ranking of selected products in a shopping list completion task in relation to environmental, nutrition and effectiveness attributes. - Effects of specific versus standardised information about environmental/nutrition/effectiveness attributes - Effects of positive versus negatively framed attributes - Effects of completing the task with and without a time limit - Interactions between the time limit and information format or frame - Participant ability to select products matching directives on the shopping list under these different conditions.