Data and Code for "Reselling or Agency Selling in Live Commerce? Separating Live-Contract Effects from Conventional-Channel Governance"

This repository contains the Python code and model-generated results supporting the manuscript “Reselling or Agency Selling in Live Commerce? Separating Live-Contract Effects from Conventional-Channel Governance”. The study develops a two-period Nash-bargaining model involving a supplier, a live streamer, and a conventional retailer. It compares reselling, fixed-governance agency selling, and bundled agency selling to distinguish the effects of the live payment rule from changes in conventional-channel governance. The package includes scripts for equilibrium computation, parameter comparisons, mechanism ablations, Shapley decomposition, structural extensions, and numerical verification. It also provides full-precision CSV and JSON results, numerical figures, and the underlying plotting data. All numerical data are generated from the analytical model. The README documents the tested software environment, execution commands, file contents, and correspondence between the outputs and the manuscript’s tables and figures.