Abstract: My objective in this article is to share an opening reflection on a group of socio-discursive performances that I have termed bellicose masculinities, a reflection that is rooted in an indis
This research explores the language features used by leading consumer brands with successful marketing in their promotional messages. Coca-Cola, McDonald’s, PepsiCo, Mondelez, and Unilever were select
Abstract: This paper presents a summarized analysis of teachers’ questions on the Education of Youths and Adults (EYA), across different areas of the Brazilian State of Rio Grande do Sul, between the
Abstract This study was conducted using a contemporary approach of Strategy as Social Practice (SSP) highlighting discursive practices. This research aimed to understand how discursive practices contr
