Audience data for Programmatic Campaigns

Audience data for personalized advertising. Our portfolio is built based on various identifiers, i.e. the Tradedesk, Appnexus/Xandr, ID5, hashed e-mails / HEMs, Mobile IDs. We are active globally, offering data from 200+ markets. We cover a wide range of topics (standard IAB taxonomy) as well as our core focus - gaming. Our profiles are based on the users' browser and mobile app activity through the last 30 days. Gaming Taxonomy Our coverage includes segments based on Demography, Game Genre, Title and Studio, User Types, e.g. Hardcore Gamers, Big Spenders, Parents of Gamers. We also provide audiences categorized by specific Hardware Products and Brands, linked to the purchase intent. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers. We provide the following attributes: User ID; Country ISO3; Segment 1 ID, Segment 2 ID..

搜集汇总

背景与挑战

背景概述

该数据集提供全球200多个市场的程序化广告受众数据，基于用户30天内的浏览器和移动应用行为构建画像，特别包含游戏领域的深度分类（如游戏类型、硬件品牌、电子竞技等）。数据通过多种标识符（Tradedesk、哈希邮箱等）进行组织，涵盖标准IAB分类及游戏垂直领域的详细受众属性。