DIFFERENCES BETWEEN ADVERTISING TEXTS IN ENGLISH AND UZBEK LANGUAGES

This article examines the linguistic and stylistic features of advertising texts in English and Uzbek based on a comparative analysis. Advertising text is an important communicative tool aimed at influencing consumer behavior and is constructed through emotionally and culturally rich linguistic means. The study analyzes lexical choices, syntactic structures, and the use of color-related linguistic units in advertising discourse. Special attention is paid to psycholinguistic factors that demonstrate how language and cultural context influence the perception of advertising messages. The analysis is based on advertising materials collected from various mass media sources, allowing the identification of similarities and differences in the advertising discourse of the two languages.