InMarket Visit Stream - CPG Foot Traffic

Description
Looking to optimize your media spend, based on real-world brand engagement? Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives. Powered by scaled and accurate, permission-based SDK data, Visit Stream is a daily/real-time feed of consumer visits to your precise retail location.

Common CPG use cases include:
-Optimize media while in-flight
-Measure advertising with visits not clicks
-Increase return on ad spend (ROAS)
-Understand media performance across channels
-Identify target markets and loyalists
-Observe foot traffic patterns & visit frequency

Drive results with Visit Stream:
-Powered by permission-based, SDK Data
-Scaled across nearly 200M monthly active users
-Measured daily visits to any POI or customized boundaries
-Third-party validated for precision and accuracy

**Pair Visit Stream with InMarket’s Lift Conversion Index® and Audiences for a complete 360° view of your customers. Contact InMarket for more information.

Sample Tables:
-Visits of exposed and control deviceIDs to a location or competitor

Fields Included:
-Time_iso8601 (Date time string of visit event)
-DID (Mobile device identifier (software-based); IDFA (iOS) or Google Ad ID (Android))
-Brand (Brand location being targeted)
-DMA_ID (DMA ID of where visit occurred)
-DMA_METRO (DMA name of where visit occurred)
-Commercial_ID (Unique location ID *anonymized* indicating where the visit occurred)
-Visit_ts_epoch (Timestamp of visit event in epoch format)
-Custom (Custom fields available on request)

Expected Workflow
- Consumer connects with InMarket to discuss enrichment options such as a list of places of interest for visitation with InMarket.
- Consumer shares their list of places of interest with InMarket via Snowflake
- InMarket shares the visitation data to the Consumer via Snowflake.

搜集汇总

背景与挑战

背景概述

InMarket Visit Stream - CPG Foot Traffic是一个基于许可SDK数据的实时访问优化数据集，覆盖近2亿月活跃用户，用于监控线下转化、优化媒体支出和测量广告效果。它包含设备访问时间、品牌和位置等字段，通过Snowflake平台共享，支持消费品牌提升投资回报率并分析客流模式。