Legal online video streaming service has become an indispensable type of entertainment in many developed countries over the past decades. In Vietnam, although this service is getting more and more pop
Individuals have a basic internal need for variation in their daily lives. This study aims to expand the discussion of variety seeking consumers’ interest and willingness to incorporate spicy flavors
A novel multimodal Neuromarketing dataset that encompasses the data from 42 individuals who participated in an advertising brochure-browsing scenario is introduced here. In more detail, participants w
