Total Consumer Insights for Lifestyle

**Total Consumer Insights for Lifestyle** from **InfutorData** has current and robust profiles of adult individuals and households in the U.S. Standard permitted uses include a variety of marketing and analytics applications, which can create campaigns from first-party data for execution and deployment that can drive lookalike audience prospecting for new customer acquisition and deployment. Verisk Marketing Solutions (formerly Infutor) segments corresponding to Total Consumer Insights for Lifestyle are also available for activation through a variety of industry-leading DMPs & DSPs.

Request access to a free 100,000-record sample of this data via Snowflake.

Fields Included:

**Demographics Examples:**

- Estimated Income/Geo Credit
- Marital Status
- Education
- Members in Household (seniors, presence of children, single parents)
- Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)
- Geographic Demographics

**Lifestyle Indicators Examples**

- Interest in Apparel
- Interest in Beauty Products
- Interest in Boating/Sailing
- Interest in Books
- Interest in Collectibles
- Interest in Cooking
- Interest in Crafting
- Interest in Culture Arts
- Interest in Antiques
- Interest in Opera
- Interest in Museums
- Interest in Theatre
- Interest in Health
- Interest in Fitness
- Interest in Music
- Interest in Photography
- Interest in Politics
- Interest in Pets
- Interest in Science
- Interest in Sports
- Interest in Travel

**Lifestyle & Interest Propensities Examples**

- Media Consumption
- Purchasing Propensities
- Charitable contributions

**Connex Cluster Segments**<br/>InfutorData (formerly Verisk Marketing Solutions) Connex Audience Segmentation clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits, and media consumption. The clusters leverage more than 5,500 demographic, psychographic, and geographic data points along with proprietary algorithms to group consumers into these unique segments.

**Identity (not available for sample)**

- Name
- Physical Address
- Exact Age & DOB
- Gender
- Telephone Number (up to 3 per household)

**About the Provider:**<br/>**InfutorData** (formerly Verisk Marketing Solutions), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

该数据集由InfutorData提供，包含美国成年个人和家庭的全面档案，适用于营销和分析等用途，支持基于第一方数据的活动创建以驱动新客户获取。数据涵盖人口统计、生活方式指标、兴趣倾向性以及Connex集群细分等多个字段类别，例如收入、教育、家庭结构以及各类兴趣倾向。