Total Consumer Insights for Travel

**Total Consumer Insights** from **InfutorData** **for Travel** provides a current and robust profile of adult individuals and households in the U.S. Standard permitted uses include a variety of marketing and analytics applications, creating campaigns from first-party data for deployment, and driving lookalike audience prospecting for new customer acquisitions and deployment. InfutorData (formerly Verisk Marketing Solutions) segments corresponding to **Total Consumer Insights for Travel** are also available for activation through many of our industry-leading DMPs & DSPs.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:

**Demographics Examples:**

- Estimated Income
- Marital Status
- Education
- Members in Household (seniors, children, single parents)
- Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)
- Geographic Demographics

**Travel Indicators Examples**

- Travel products, magazines or book
- Travel Passion Index
- Travel Cruise Passion Index
- Travel with Recreational Vehicles Passion Index
- Travel within US Passion Index
- Aviation Passion Index

**Financial Indicators Examples:**

- Credit Card Users
- Wealth Score
- Purchasing Power Score (Risk Proxy Score)

**Lifestyle & Interest Propensities Examples:**

- Media Consumption
- Purchasing Propensities

**Connex Cluster Segments:**<br/>InfutorData's Connex Audience Segmentation clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits and media consumption. The clusters leverage more than 5,500 demographic, psychographic and geographic data points along with proprietary algorithms to group consumers into these unique segments.

**Identity (not available for sample)**

- Name
- Physical Address
- Exact Age & DOB
- Gender
- Telephone Number (up to 3 per household)

**About the Provider:**<br/>InfutorData (formerly Verisk Marketing Solutions), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.