<b>Experimental Stimulus Materials and Questionnaire on the Impact of Destination Brand Biography on Tourist Forgiveness</b>

This study explores how destination brand biographies influence tourist forgiveness in crisis contexts, drawing on CAPS and SCCT theories. Through four experiments, it reveals the distinct effects of <i>top dog</i> and <i>underdog</i> narratives, highlights the moderating roles of decision-making styles and crisis types, and uncovers emotional and cognitive mechanisms underlying brand recovery.